A simple formula
The best way to inspire people to make a pledge is to offer them exciting prizes – be they things made in limited numbers, unique services or special events. Be creative when coming up with prizes: they’re what will make your project attractive to backers. The video is no less important. Be honest and sincere when making it; introduce yourself and your project in the way that feels most natural to you.
What is all-or-nothing financing?
In Hooandja, your project has to be financed 100% (or more) before its final date. If it isn’t, the backers keep their money. But if it does, the money pledged is transferred to your project team. We do it this way for two reasons: no one wants to go through with a project with insufficient funding; and no one wants to fund a project that its team won’t be able to see through to the end. That’s why you should be realistic when putting together your budget and plan for the minimum amount you can turn your idea into reality with. Don't forget that the prizes will form part of your expenses.
What does Hooandja charge a fee for?
If your project is successful and obtains 100% (or more) support, our service fee is 7% of the value of all donations. This should be borne in mind when working out your budget.